At Realty ONE Group Prosperity, we provide UNwavering support for our real estate professionals while creating new opportunities for them to unlock their earning potential and sell more homes. One way we open those doors is by guiding our team members on how to host open houses. Part of our “coolture” includes taking every step necessary to ensure that agents host open houses effectively. Here are a few of our tips on how to host a successful open house and increase your chances for making a sale:
One of the most important factors to consider when hosting an open house is selecting a time to get the most foot traffic. Having an open house on a weekend, preferably a Sunday in the early afternoon, tends to be a good time for potential home buyer’s schedules. Plan to host your open house between two and four hours to give yourself ample time to meet with as many potential buyers as possible and answer their questions. Hosting your open house during a holiday weekend can cause less people to attend, so keep that in mind when scheduling.
Depending on the arrangements made with the current home owners, it’s best to stage the home so it looks as appealing as possible. In addition to deep cleaning the home before the open house, staging includes removing furniture that is old and outdated, and arranging furniture so that the house looks more spacious. Clear any clutter but make sure there are a few décor items so the home has a personal touch. Don’t forget about the front and back yards when staging. Be sure all garbage cans are emptied. And be sure to do a thorough smell check. Fresh flowers are a great choice for warmer weather, and mulling spices are perfect for winter. You want to make sure potential home buyers can envision themselves living in the space in order to pique their interest in purchasing.
Once you have scheduled the open house and it’s ready for viewing, get the word out! While many sellers use referrals to find a real estate agent, buyers who are in the market also seek out real estate agents based on who they know. Using your social media accounts and boosting your email marketing can help increase attendance. Before conducting any digital or traditional marketing, including handouts and pamphlets, make sure that you have pristine images of the home to use in any form of advertising.
Realty ONE and Open Houses
Realty ONE Group Prosperity wants to make sure that all of our real estate professionals succeed. No matter if you are just starting out or are a seasoned professional, we provide the training, support and coaching needed to make you UNstoppable when it comes to selling homes. If you need assistance, a Realty ONE broker will go with you to your first or as many open houses as you want so that you are set up to sell!
If you are interested in becoming a member of our UNrokerage and the fastest growing real estate company in the industry, contact us or call 513-964-SOLD. Check us out on Facebook, Twitter, LinkedIn, Pinterest or Instagram for our latest updates!